Product Description
The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not… More >>
Product Description
Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic manageme… More >>
University of California Santa Barbara’s Technology Management Program (TMP) was designed to meet the standards of today’s business world. TMP is simultaneously redefining both business and engineering education with a comprehensive curriculum of preparation for the management and founders of tomorrow’s technology venues. Series: “Technology Management Program” [1/2006] [Business] [Show ID: 11061]
Duration : 0:52:25
Powered by Yahoo! Answers