- ISBN13: 9780743222099
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
In an age of ever-increasing technological innovation, this renowned volume – which has sold more than 30,000 copies in each edition – is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the wo… More >>