As an independent retailer of phone services I talk to a lot of potential clients every day. Want to know my big marketing secret? I refuse to hand them a business card, instead I present my clients with a marketing card. What’s the difference you ask? Like night and day.
A marketing card is a powerful mini brochure that tells your clients much more then the typical Ho Hum information every Tom, Dick, and Sally are conditioned to put on their business cards. You know the stuff, your name, cell phone, maybe a logo or a graphic. Sound like what’s in your wallet? Step into the new wave of business cards.
Put as many benefits as you can on your marketing card. The more to tell the more you sell. Take a look at your current marketing material and see how much of that information you can fit onto a two sided business card. How about your home page on a card? The bottom line is creativity.
I have personal proof that this marketing concept works. One year ago I stared providing free marketing cards for to my Telebay network. By simply passing out these cards my associates have been able to grow there down lines three fold in over a year. I had a very profitable year thanks to the power of marketing cards.
So forget about your old wore out business cards and start thinking how you can create your own power marketing cards that sell. It’s easy, fun, and profitable.
Russell Clark
http://www.articlesbase.com/marketing-articles/rip-up-your-business-card-103127.html
Creative Thinking, Innovation, Creativity Training
#1 by feoa21 on June 12, 2009 - 3:41 pm
Quote
Do you put your qualifications next to your name on your business card?
Why do you do this?
Does it make you sound more credible?
If you are a managing director/business owner of a LTD company do you think it's nesasary to put your qualifications on your business card?
Like : Steven Bloggs BA,MA
What if you dont have any?
#2 by Birdie2006 on June 12, 2009 - 8:43 pm
Quote
Only for those who need to stroke their egos regularly.
References :
#3 by Lenny on June 12, 2009 - 8:45 pm
Quote
I think it looks a bit crappy personally, like you're full of self importance and are a bit insecure as I always feel "so what?". Different if your qualification has something to do with your line of work.
References :
#4 by Bardic on June 12, 2009 - 8:47 pm
Quote
I don't. Looks pretentious and pointless, unless (as already said) it's a professional qualification relevant to your line of work, like MRCS, FRCP, FRICS etc.
References :
#5 by PiggiePants on June 12, 2009 - 8:49 pm
Quote
You can list specific business credentials
John Smith, M.D.
(medical doctor)
or
Jane Smith, CPA
(certified public accountant)
or
Pig E. Pants, J.D.
(juris doctor)
but do not bother to list your educational degrees. If you have no professional credentials, leave it 'blank'
References :
#6 by CLIVE H on June 12, 2009 - 8:51 pm
Quote
If you've got letters,why not put them after your name on your biz card…why the hell not?
John Dokes Esq., BA
…or..better still
Doctor Benjamin Franklin F.S.R.
…yes why not? It tells people who you are and more importantly, that you are qualified.
I'm only qualified to talk total nonsense on here whenever I feel like it. Something to do with free speech or something.
References :
GREENWICH 050308.1622GMT
#7 by Bilbo on June 12, 2009 - 8:53 pm
Quote
Depends what your profession is – I put my letters
[BA(Hons) Dip Arch (Dist) RIBA DipBldgCons (RICS) IHBC]
on my business card as it's too much trouble to tell people myself – and as a practitioner this is more important than 'director' which pretty much anyone can set themselves up as. I draw the line at hanging up framed certificates – which makes the place look too much like a dentist's waiting room.
References :
#8 by Veritas on June 12, 2009 - 8:55 pm
Quote
No, it is considered a bit naff. The only exceptions I would make, are regarding the professions, where it might be important to a client to know that you were professionally qualified and there is a direct relevance to the services you are offering, eg. Doctor, Accountant, Lawyer.
Academics, particularly those with MA's & PHD's, love to do it, but then qualifications are their stock in trade.
References :
#9 by G! on June 12, 2009 - 8:57 pm
Quote
Depends on the Qualification, and the relevance.
For example, I am a Business Consultant, but if I had a Degree in Business Management, then It would be a positive idea to put that on my card, but a degree in Art or Music or something would not be relevant unless I am in such a field.
On the contrary, some proffesions require a degree before you can call yourself something, so it would be pointless if I was a lawyer to put my qualifications because its an expected thing for a Lawyer to have a degree in Law.
References :